BLEND goes to the Aerie Pop-Up Shop
By Nicole Mattox
Pop-up shops are becoming increasingly more common, especially in the Austin area. Aerie became part with this trend with a pop-up shop behind the University Co-op this past week from Monday to Wednesday. This pop-up did not stray from their brand whatsoever. It was all about loving yourself for who you are. The staff were all incredible people with shining personalities, it was clear they worked hard to put together a well thought out and enjoyable experience for everyone who wished to come. The event they put together was a replica of the clothes they sell. Cute, fun and real.
When walking up you see a beautiful trailer with “Aerie” on it, inside was lined with alluring outfits leading to a wall that draws in your attention. “Let the real you shine”, was written out in neon letters at the end of the trailer above their clothes. I had heard before that Aerie was about empowering women, but this was the first time I had visited in person and got to genuinely feel it. Outside the trailer there were more outfits on racks outside of cozy portable fitting rooms. There were signs everywhere that promoted to be yourself and to be comfortable in who you are and what you look like. In the fitting rooms there were signs with uplifting quotes on them which helped make the atmosphere that much more comforting. The staff were all extraordinarily kind and helpful, they always asked if anyone needed anything.
It wasn’t just the clothes and the signs that made this pop-up shop truly represent their brand. They also had small activities in the main area. There was a table with Boomchickapop popcorn, which was great to allow people to sit and socialize. A game of cornhole was set up on the side of the event for people who wanted to hang out and have a good time. They also had a DIY essential oil rollerball area that anyone could be a part of. The amazing thing about this particular activity was that in order to participate you had to donate any amount of money to Bright Pink. Bright Pink is a non-profit dedicated to prevention and early detection of breast and ovarian cancers in young women. Which goes along with their uplifting attitude towards young women and their uplifting attitude towards young women and their self-care.
Overall this pop-up shop was true to who Aerie is as a brand. They had a cute atmosphere with fun and uplifting activities that were inclusive to everyone. This was a great representation of pop-up shops and an amazing opportunity for those who love the clothes from Aerie, but don’t have the time or resources to drive to their physical store. This was not just about shopping for clothes, it was all together an experience.